Insights Services
Consumer Insights
Our consumer insights services - including face-to-face and online surveys, focus groups, depth interviews and desk research - help you gain a deep understanding of your target audiences, including their demographics, needs, wants and behaviours.
Perceptions Research
Delving into how your target audiences perceive your brand, your products and your competitors reveals strengths, weaknesses and barriers, all of which are key to informing strategy and marketing decisions.
Digestible Summary Reports
If you feel overwhelmed trying to keep on top of analytics from within your organisation or data and reports from within your sector, Four Little Engines can do that for you and present the most relevant findings to you in digestible formats at regular intervals.
Co-creation
Engaging with internal and / or external stakeholders from an early stage facilitates enthusiastic buy-in and adoption. Our co-creation workshops are a captivating technique for finding and organising insights which matter to your stakeholders and lead to successful strategies.
Evaluation
From supporting you to define metrics, through to data collection, reporting and sourcing case studies that bring results to life - our evaluation programmes blend creative design and presentation with methodical delivery.
Insights Experience
Bringing a storytelling background to data and analytics
Four Little Engines' founder, Shelley Johnson, began her career as an all-round marketer, creating content and delivering campaigns promoting Newcastle and Gateshead in North East England.
More recently, Shelley chose to specialise in market insights and as head of market insights at NewcastleGateshead Initiative, led the company's research consultancy activities and the research programme for Destination North East England (England's first Destination Development Partnership).
Working alongside a talented team of market research professionals, she oversaw and delivered insights and evaluation projects for a wide variety of visitor economy and destination organisations, including:
- Visitor attractions e.g. English Heritage's Berwick-Upon-Tweed Barracks and Life Science Centre.
- Culture and heritage organisations e.g. North East Museums and Wild in Art.
- DMOs, LVEPs and BIDs e.g. Leeds BID and Visit Leeds.
- Local authorities e.g. Leeds City Council and Sunderland City Council.
Four Little Engines' research and insights projects have included event evaluations for Wild in Art and Haven's Hospices, data mapping for Wild in Art and reporting on Visit County Durham's 2025 visitor survey.
The Four Little Engines approach to insights is centred around finding the story in data, analytics and qualitative feedback, and sharing this story with our client and their stakeholders through clear reporting, engaging presentations and appropriate recommendations.
