Marketing Services
Marketing Strategy
An objective voice can make all the difference to a marketing strategy. We can work with you to develop a data-led strategy that clarifies positioning, audiences and growth opportunities, delivering actionable roadmaps to strengthen brand impact and drive sustainable audience development.
Campaign Planning and Delivery
Designing integrated campaigns from concept to execution. Covers channel planning, creative direction, project management and performance tracking, ensuring timely delivery, consistency and measurable outcomes.
Email Marketing
Do you need a hand getting started with or overhauling your email marketing? We can support you in building strategic email programmes that nurture, convert and retain. Includes segmentation, automation, persuasive copy, design, A/B testing and analytics.
Project Management
Managing websites, publication production and events from scope to delivery. Includes stakeholder coordination, scheduling, supplier management, budgets, quality control and risk mitigation to ensure seamless execution, on-time delivery and marketing you'll feel proud of.
Marketing Experience
Data-driven approach to meeting audiences' needs
Four Little Engines' founder, Shelley Johnson, is an MCIM Chartered Marketer with 20 years' experience in roles at heritage cinema Tyneside Cinema and LVEP (Local Visitor Economy Partnership) NewcastleGateshead Initiative (NGI).
In roles as marketing manager and head of marketing at NGI, Shelley developed her marketing expertise through managing strategy, content and campaigns for the company's B2C and B2B audiences and commercial clients.
Shelley's marketing highlights include:
- Working with VisitEngland and campaign sponsors on Have the Tyne of Your Life - a three-year city breaks campaign which generated £18m in additional visitor expenditure.
- A year-long collaboration with Hadrian's Wall Partnership developing and delivering the marketing campaign for their Hadrian's Cavalry exhibition and events.
- Winning a MIMA (Meetings Industry Marketing Awards) award for NewcastleGateshead Convention Bureau.
- Working with video production company Ynot to find and tell the stories of inspirational visitor economy businesses, in Tales from North East England: Travel that Makes a Difference.
At Four Little Engines, marketing is both a science and an art. Understanding audiences - who they are, where they are, what they want - is the foundation to any strategy, campaign or piece of content. Whether it's a media buying brief, brand development or a 30-word LinkedIn post, the research informs the creative ideas and decisions.
